by Comms Declare | Nov 28, 2021 | Media, Research
The 250,000-strong Australian creative sector is protecting our biggest polluters and hindering climate action The growth of the advertising sector is now outpacing the economy overall, being fuelled by ad spend, which is expected to grow 9% in 2021 and online...
by Comms Declare | Oct 26, 2021 | Articles
Read the response to our complaint over the use of the word ‘clean’ to describe blue hydrogen in the federal government’s ‘Positive Energy’ campaign. The $13m campaign included an ad produced by ad agency, The Monkeys....
by Comms Declare | Oct 24, 2021 | Articles
Pretty much every poll shows that Australians overwhelmingly support renewables and climate action.A recent YouGov poll of 15,000 Australians found 71% do not see coal or gas as part of our future energy mix and 61% support cutting greenhouse gas emissions by half by...
by Comms Declare | Oct 11, 2021 | Articles
We’ve got our first look at News Corp’s apparent green awakening and it’s a mixed start. The campaign was first leaked to Nine Newspapers as an about turn for the media giant which has long promoted climate denial and inaction. Interestingly, the...
by Comms Declare | Sep 26, 2021 | Articles
The ‘positive energy’ campaign website includes a reference to ‘clean hydrogen’. https://www.positiveenergy.gov.au/clean-hydrogen Clean hydrogen is not a recognised form of hydrogen. According to the CSIRO, hydrogen is categorised by the use of colours. ‘Clean’...
