Tag: greenwashing

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Ad regulator backs ‘carbon neutral’ petrol

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Ad Standards has dismissed a complaint from Comms Declare about a social media post on Ampol’s ‘carbon neutral’ fuel. The Facebook post shows an image of treetops with the words “Ampol Carbon Neutral” and claims Ampol can offset all the greenhouse gas emissions from the production and use of petrol and diesel. Through the Environmental […]
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GREENWASHING GLENCORE: Partnership calls out mining giant’s green spin, submits formal complaint to ASIC, ACCC

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A coalition of groups concerned about the environmental and social harm multinational coalmining company Glencore is inflicting in Australia have taken aim at the company’smisleading climate claims.The Environmental Defenders Office, on behalf of The Plains Clan of the Wonnarua People(PCWP) Lock the Gate Alliance and Comms Declare, have lodged a complaint with ACCCand ASIC against […]
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Media Release – Greenwashing complaint lodged against Ampol carbon-neutral fuel claims

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Petroleum company Ampol’s claims of carbon-neutral fuel are the subject of a legal letter of complaint over alleged greenwashing by communications industry group Comms Declare, represented by the Environmental Defenders Office. Ampol markets its “carbon-neutral” petrol and diesel products to business customers, claiming to offset the “the greenhouse gas emissions associated with the sourcing, refining, […]
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Glencore’s first brand campaign

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One of Australia’s largest coal miners, and the world’s biggest exporter of thermal coal, has launched a brand campaign that doesn’t mention coal. It is the mining giant’s first national brand campaign and is full of the messages we’ve come to expect from the fossil fuel industry; that they are necessary for everyday life, required for […]
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Ad Standards Ruling – ‘Positive Energy’ campaign

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Ad Standards has rejected a third complaint from Comms Declare about the federal government’s Positive Energy campaign. Our complaint stated that the claims that Australia’s emissions had dropped by 20% was based on cherry-picked data and not a real representation of emissions. It also stated that there was no solid plan behind the claim that […]
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Chevron Buys Australia Day

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Is there anything that says Australia Day more than an American petrochemical company? ‘ Chevron has been the ‘National Diversity & Inclusion Partner’ of the National Australia Day Council (NADC) since 2020. It’s also a long-term partner with ‘Auspire’ the brand name of the registered charity, Australia Day Council of WA. A media release enthused: Morgen Lewis, […]
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Ad regulators lagging on climate

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Pretty much every poll shows that Australians overwhelmingly support renewables and climate action. A recent YouGov poll of 15,000 Australians found 71% do not see coal or gas as part of our future energy mix and 61% support cutting greenhouse gas emissions by half by 2030. Some of Australia’s biggest advertisers are on board, Coles […]
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5 ways you could be greenwashing

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You know those times when you really want to do the right thing but you have that creeping feeling that maybe, you’re not? Or when you’re writing a piece of copy for a client and you really want to show what a great job they’re doing, but you worry they may be part of the […]
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How to avoid greenwashing hydrogen

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A quiet push is underway to label hydrogen made with coal or gas as ‘clean’ or ‘renewable’. Hydrogen can be made with renewables, with oxygen the only by-product. Or it can be made with coal or gas, along with promises to store the resulting carbon dioxide. There are numerous efforts here and overseas to standardise […]
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