Industry Report Out Now

Fuelling Fantasies: How the ad world is hindering climate action and protecting our biggest polluters.

This report is based on two years’ work including three surveys and an investigation into agency transparency.

Marketing and research consultant, The Navigators surveyed 200 of Australia’s top agencies in 2020 and 2021 on behalf of Comms Declare. A total of 103 responses were received, including executives or owners of a mix of large, medium and small advertising, marketing and media agencies. This response rate reflects a willingness on the part of the industry to engage in self-reflection.


Communicators. It’s time to come clean.

First fossil fuel companies tried to manufacture climate denial and stop climate action. Now they’re pretending they’re the solution to the climate crisis they are creating.

But it’s not true.

The window for climate action is rapidly closing. The communications industry has helped fossil fuels for too long – it’s time to come clean and declare for the climate.


Join the 320+ Marketing, PR, Advertising and Media professionals and 80+ organisations that have declared for the climate.

Together we can stop the promotion of pollution.

Who (not) to work with

Choose your next clients with the climate in mind. 

See our list of organisations that are Australia’s major contributors to global warming. 


The biggest part of any agency’s carbon footprint is its client’s emissions. Having a fossil fuel client cancels out your environmental initiatives, makes it harder to retain great staff and puts you at increasing risk of regulatory or legal threats.

See which communications agencies are helping fossil fuels

Comms Declare respectfully acknowledges the Aboriginal and Torres Strait Islander people of this nation, the traditional custodians of Australia. We pay our respects to ancestors and Elders, past and present. Comms Declare is committed to honouring Australian Aboriginal and Torres Strait Islander peoples’ unique cultural and spiritual relationships to the land, waters and seas and their rich contribution to society.