Communicators. It’s time to come clean.

First fossil fuel companies tried to manufacture climate denial and stop climate action. Now they’re pretending they’re the solution to the climate crisis they helped create.

But it’s not true.

The window for climate action is rapidly closing. The communications industry has helped fossil fuels for too long – it’s time to come clean and declare for the climate.


Join the 290+ Marketing, PR, Advertising and Media professionals and 70+ organisations that have declared for the climate.

Together we can stop the promotion of pollution.

Who (not) to work with

Choose your next clients with the climate in mind. 

See our list of organisations that are Australia’s major contributors to global warming. 


The biggest part of any agency’s carbon footprint is their client’s emissions. Having a fossil fuel client cancels out your environmental initiatives, makes it harder to retain great staff and puts you at increasing risk of regulatory or legal threats.

See which communications agencies are helping fossil fuels

Open Brief for Creatives

We are petitioning the Advertising, PR and Marketing awards to not give awards to ads or campaigns that help to make our planet less safe, or that pretend that fossil fuels are the solution to the climate crisis. To drive this message we are using the platform ‘fossil fuels are the new tobacco’.

We are looking for clever, fun and creative executions to help get more people to sign.


Comms Declare respectfully acknowledges the Aboriginal and Torres Strait Islander people of this nation, the traditional custodians of Australia. We pay our respects to ancestors and Elders, past and present. Comms Declare is committed to honouring Australian Aboriginal and Torres Strait Islander peoples’ unique cultural and spiritual relationships to the land, waters and seas and their rich contribution to society.