Glencore’s first brand campaign

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One of Australia’s largest coal miners, and the world’s biggest exporter of thermal coal, has launched a brand campaign that doesn’t mention coal. It is the mining giant’s first national brand campaign and is full of the messages we’ve come to expect from the fossil fuel industry; that they are necessary for everyday life, required for […]

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Ad regulators lagging on climate

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Pretty much every poll shows that Australians overwhelmingly support renewables and climate action. A recent YouGov poll of 15,000 Australians found 71% do not see coal or gas as part of our future energy mix and 61% support cutting greenhouse gas emissions by half by 2030. Some of Australia’s biggest advertisers are on board, Coles […]

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The F-list: Global report on 90 ad and PR agencies promoting fossil fuels

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A global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions and details ways […]

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Future Leaders Climate Survey

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The advertising and marketing leaders of the future are being asked to share their attitudes towards working for big oil, coal and gas clients in a new survey. Comms Declare, an association promoting climate action in the sector, will use the results to pressure heads of agencies that still work with fossil fuel companies. Climate […]

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New Clemenger boss’ links to fossil fuels

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GRACosway calls itself Australia’s leading public affairs agency. It lobbies for miner, BHP, and Halliburton, which supplies oil field services. It also provides advice to Santos. The founder of GRACosway, Les Timar, has just been made CEO of the $500m Clemenger BBDO group. His Chair at GRACosway was Helen Coonan (pictured to the left of Les above). Coonan […]

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Letter to polluting agencies

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RE: YOUR WORK WITH GREENHOUSE GAS INTENSIVE CLIENTS Publicly available information has shown that your agency has worked with an organisation to promote the social licence, reputation or expansion of fossil fuels. Because of this, you are listed on our website as an organisation that is contributing to the creation of a dangerous climate. Comms […]

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The damaging reverberations of awards for Fossil fuel ads

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The Australian Marketing Institute last year awarded a campaign for Insights Driven Marketing. That campaign, by JWS Research, succeeded in improving the net favourability of mining – moving it from +29 up to +35 in both men and women, across all age groups and across party lines. JWS research also boasted that opposition to mining was […]

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Letter to Awards Organisers

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RE: PETITION TO END AWARDS FOR FOSSIL FUEL ADS Your awards set the benchmark for excellence in the creative industries – the same industries that shape opinion of the biggest threat we face – climate breakdown. The planet could reach 1.5 degrees average warming on pre-industrial levels by 2024. At that time, we will see […]

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Agencies and environmental leaders unite against fossil fuels

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Leading environment and social justice groups, the Australian Conservation Foundation, 350.org and Uniting have joined top creative agencies, Brains, Compass Studio, Republic of Everyone, The Bravery, Christopher Doyle, Fifty Acres, Edge, Analog Folk, 303 MullenLowe and many more, to declare they won’t promote fossil fuels. They are some of the 66 organisations and 280 individuals […]

Tag: advertising