Tag: ampol

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Climate decision reveals Walkley’s dilemma

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Out of the ruins of the World Wars, two fledgling industries sprouted, grew and took over the world: petroleum and public relations. In Australia, there are few better examples of this than Ampol’s founder, Sir William Gaston Walkley and his head of PR, Terry Southwell-Keely. Together they established the public affairs playbook that big oil […]
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Ad regulator backs ‘carbon neutral’ petrol

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Ad Standards has dismissed a complaint from Comms Declare about a social media post on Ampol’s ‘carbon neutral’ fuel. The Facebook post shows an image of treetops with the words “Ampol Carbon Neutral” and claims Ampol can offset all the greenhouse gas emissions from the production and use of petrol and diesel. Through the Environmental […]
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Media Release – Greenwashing complaint lodged against Ampol carbon-neutral fuel claims

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Petroleum company Ampol’s claims of carbon-neutral fuel are the subject of a legal letter of complaint over alleged greenwashing by communications industry group Comms Declare, represented by the Environmental Defenders Office. Ampol markets its “carbon-neutral” petrol and diesel products to business customers, claiming to offset the “the greenhouse gas emissions associated with the sourcing, refining, […]
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Surf Life Saving risks brand damage with Ampol sponsorship

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Surf Life Saving Australia (SLSA) proudly showed off their major sponsor Ampol in their latest online ad. The ad shows two members in a surf patrol ATV driving along a beach in morning light. In comes the Ampol logo and a friendly voice saying “Ampol – Australia’s own”. The ad was posted to Facebook, but […]
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