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Changes in Lobby Land

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Fossil fuel companies have a proud tradition of lobbying against environmental laws and taxes that may dent their enormous profits. Following the 2022 federal election, Labor-aligned lobbyists are enjoying their time in the sun. One of the world’s largest coal exporters, Glencore, is employing Anacta Strategies, GRACosway and Nexus APAC. Anacta and Nexus APAC are […]
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Glencore’s first brand campaign

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One of Australia’s largest coal miners, and the world’s biggest exporter of thermal coal, has launched a brand campaign that doesn’t mention coal. It is the mining giant’s first national brand campaign and is full of the messages we’ve come to expect from the fossil fuel industry; that they are necessary for everyday life, required for […]
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Yarra becomes first Australian council to debate restrictions on fossil fuel ads

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Comms Declare has welcomed the announcement that Yarra City Council will debate restrictions on coal, oil and gas ads on Tuesday, 19th of April. In an Australian first, the Council will remove support for fossil fuel advertising and sponsorships on council-run land. The motion has been put forward after extensive consultation with local stakeholders. Watch […]
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Ad Standards Ruling – ‘Positive Energy’ campaign

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Ad Standards has rejected a third complaint from Comms Declare about the federal government’s Positive Energy campaign. Our complaint stated that the claims that Australia’s emissions had dropped by 20% was based on cherry-picked data and not a real representation of emissions. It also stated that there was no solid plan behind the claim that […]
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Chevron Buys Australia Day

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Is there anything that says Australia Day more than an American petrochemical company? ‘ Chevron has been the ‘National Diversity & Inclusion Partner’ of the National Australia Day Council (NADC) since 2020. It’s also a long-term partner with ‘Auspire’ the brand name of the registered charity, Australia Day Council of WA. A media release enthused: Morgen Lewis, […]
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What we’ve learned about adland’s attitude to climate change

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It’s our business to sprinkle pixie dust on our clients’ images and help them put their best foot forward. But when it comes to climate claims, agencies themselves can be off with the pixies, allowing wishful thinking and spin to dominate their work while ignoring dangerous realities. Greenwashing is a serious problem when it comes […]
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Ad regulators lagging on climate

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Pretty much every poll shows that Australians overwhelmingly support renewables and climate action. A recent YouGov poll of 15,000 Australians found 71% do not see coal or gas as part of our future energy mix and 61% support cutting greenhouse gas emissions by half by 2030. Some of Australia’s biggest advertisers are on board, Coles […]
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News Corp no hero in Mission Zero

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We’ve got our first look at News Corp’s apparent green awakening and it’s a mixed start. The campaign was first leaked to Nine Newspapers as an about turn for the media giant which has long promoted climate denial and inaction.  Interestingly, the campaign is positioned as an appeal to put workers, families and Australians ‘first’. This is the […]
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Complaint to Ad Standards – Positive Energy

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The ‘positive energy’ campaign website includes a reference to ‘clean hydrogen’.  https://www.positiveenergy.gov.au/clean-hydrogen Clean hydrogen is not a recognised form of hydrogen. According to the CSIRO, hydrogen is categorised by the use of colours. ‘Clean’ hydrogen has no scientific basis or meaning. https://blog.csiro.au/green-blue-brown-hydrogen-explained/ The campaign gives the impression that the hydrogen being promoted is good for the […]
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