Why fossil fuels are the new tobacco

Posted by commsdeclare
On 9 May 2021
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Smoking kills thousands of Australians every year and is our leading cause of preventable deaths. Because of that, cigarette advertising and sponsorship is banned in Australia. You can’t even display cigarette packs in shops. But coal, oil and gas are also highly toxic substances that are affecting our health, our environment and climate. They are […]

Articles, News

The damaging reverberations of awards for Fossil fuel ads

Posted by Belinda Noble
On 26 April 2021
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The Australian Marketing Institute last year awarded a campaign for Insights Driven Marketing. That campaign, by JWS Research, succeeded in improving the net favourability of mining – moving it from +29 up to +35 in both men and women, across all age groups and across party lines. JWS research also boasted that opposition to mining was […]

Action, Articles

Letter to Awards Organisers

Posted by commsdeclare
On 25 April 2021
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RE: PETITION TO END AWARDS FOR FOSSIL FUEL ADS Your awards set the benchmark for excellence in the creative industries – the same industries that shape opinion of the biggest threat we face – climate breakdown. The planet could reach 1.5 degrees average warming on pre-industrial levels by 2024. At that time, we will see […]

Articles, Edelman

Edelman flips on fossils

Posted by commsdeclare
On 31 March 2021
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The global PR firm has a long history with fossil fuels. But in 2015 it promised to change its ways after its support of climate deniers damaged its reputation and threatened the bottom line. Now the company has quietly flipped – as demonstrated by a change to its website. BEFORE AFTER You will notice the new title replaces […]

Articles

Gas is not clean (letter in the Australian newspaper)

Posted by commsdeclare
On 4 November 2020
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Nick Cater’s article‘Turn off the bleating hot-air-mob – time to turn up the gas’ (25 Sep) makes the proposition; ‘Whichever way you look at it, natural gas is preferable to coal.’ Fossil gas is mainly methane and, over 20 years, it traps 86 times more heat in the atmosphere than carbon dioxide. Its potency as a greenhouse gas […]

Articles

Open letter to communications industry bodies of Australia

Posted by Cally Jackson
On 4 October 2020
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Dear Public Relations Institute of Australia; International Association of Business Communicators, Australia; Association of National Advertisers; Association for Data-driven Marketing and Advertising; and, Media Federation of Australia The communications industries are responsible for promoting and safeguarding clients’ businesses, profits and reputations. We are also integral in shaping narratives around the biggest threat humanity currently faces […]

Articles, Development, Learning

Guide to best practice climate communications

Posted by commsdeclare
On 1 July 2020
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by Belinda Noble. The science may be clear on global warming but navigating your way through your day-to-day activities as a communicator can be difficult if you want to do the right thing. Much of our economic activities currently rely on fossil fuels in some way.But that doesn’t mean it’s the only way, or the […]

Articles, Learning

Language in the climate crisis

Posted by commsdeclare
On 30 June 2020
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by Annabelle Lukin, Associate Professor, Linguistics To change collective attitudes to the climate crisis, we have to change people’s language. This is not easy – most of the time we don’t stop and think about how to say something. We now need a massive conscious effort to change public discourse about global warming. Here’s three things to […]

Articles, Member Story

My Dad was a pilot

Posted by commsdeclare
On 30 June 2020
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1 likes

by Sandy McDonald My Dad was a pilot. When I was young he flew a plane called a Vickers Viscount with four turbo-prop engines. If I was flying with him, I was allowed to sit in the cockpit for take-off. As soon as the plane was airborne, my Dad, and the First Officer, and Flight […]

Articles

How conversations and messaging can help transform the world

Posted by commsdeclare
On 3 January 2020
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Are you a communication, media, marketing or advertising professional who’s concerned about climate change? You have more power than you might think. As I consider my goals for the new decade, it’s impossible for me to ignore that huge parts of my country are on fire, and have been for months now. Capital cities are […]

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