5 ways you could be greenwashing

You know those times when you really want to do the right thing but you have that creeping feeling that maybe, you’re not? Or when you’re writing a piece of copy for a client and you really want to show what a great job they’re doing, but you worry they may be part of...

Communicating the IPCC report

One of the Working Groups from the The Intergovernmental Panel on Climate Change (IPCC) will release a report on 9 August on the heating of the planet and what it means for our future. A draft was leaked and journalists with advance copies are sounding...

Hey INPEX, leave our kids alone

How’s this for a creepy media release title? INPEX partners with Questacon to future-proof Australian students The creepiness really comes into its own after a quick Google search when you realise that INPEX is an oil and gas company. And that and Questacon, our...

France to ban ads for fossil fuels

Australian creatives are being urged to reject working on fossil fuel accounts, as France follows Amsterdam and bans fossil fuel ads. France’s Climate and Resilience Bill was passed on Tuesday, and included several laws designed to curb the marketing of...

How to avoid greenwashing hydrogen

A quiet push is underway to label hydrogen made with coal or gas as ‘clean’ or ‘renewable’. Hydrogen can be made with renewables, with oxygen the only by-product. Or it can be made with coal or gas, along with promises to store the resulting carbon dioxide. There are...