by Comms Declare | Jul 23, 2021 | Articles
Surf Life Saving Australia (SLSA) proudly showed off their major sponsor Ampol in their latest online ad. The ad shows two members in a surf patrol ATV driving along a beach in morning light. In comes the Ampol logo and a friendly voice saying “Ampol – Australia’s...
by Comms Declare | Jul 17, 2021 | Articles
A quiet push is underway to label hydrogen made with coal or gas as ‘clean’ or ‘renewable’. Hydrogen can be made with renewables, with oxygen the only by-product. Or it can be made with coal or gas, along with promises to store the resulting carbon dioxide. There are...
by Comms Declare | May 9, 2021 | Articles
Smoking kills thousands of Australians every year and is our leading cause of preventable deaths. Because of that, cigarette advertising and sponsorship is banned in Australia. You can’t even display cigarette packs in shops. But coal, oil and gas are also highly...
by Comms Declare | Apr 26, 2021 | Articles
The Australian Marketing Institute last year awarded a campaign for Insights Driven Marketing. That campaign, by JWS Research, succeeded in improving the net favourability of mining – moving it from +29 up to +35 in both men and women, across all age groups and...
by Comms Declare | Apr 25, 2021 | Articles
RE: PETITION TO END AWARDS FOR FOSSIL FUEL ADS Your awards set the benchmark for excellence in the creative industries – the same industries that shape opinion of the biggest threat we face – climate breakdown. The planet could reach 1.5 degrees average warming on...
by Comms Declare | Mar 31, 2021 | Articles
The global PR firm has a long history with fossil fuels. But in 2015 it promised to change its ways after its support of climate deniers damaged its reputation and threatened the bottom line. Now the company has quietly flipped – as demonstrated by a...
