Big Fossils at COP28

Big Fossils at COP28

The 28th UN climate conference, or COP, is the biggest ever. Hosted by the United Arab Emirates (UAE) it will only be a success if it restricts fossil fuels. So, the Exxon CEO and a record 2,456 delegates from fossil fuel companies are scrambling to stop that....
Shell’s polluting influence

Shell’s polluting influence

Everyone needs to save money right now, but Shell Australia is using the cost of living crisis to improve its image and grow its social media presence.It’s using influencers to giveaway free petrol. Check out the ads by Instagram celebrities that have paid...
New PRCA greenwashing guidelines

New PRCA greenwashing guidelines

The Public Relations and Communications Association in Asia-Pacific has released golden rules for sustainability. The guidelines call for bravery from companies to be transparent and admit shortcomings when it comes to green claims. The five golden rules are: * Make...
Climate decision reveals Walkley’s dilemma

Climate decision reveals Walkley’s dilemma

Out of the ruins of the World Wars, two fledgling industries sprouted, grew and took over the world: petroleum and public relations. In Australia, there are few better examples of this than Ampol’s founder, Sir William Gaston Walkley and his head of PR, Terry...
Letter to Walkley Awards

Letter to Walkley Awards

I am writing as the founder of Comms Declare, a group of marcomms professionals that advocates for climate action. We are concerned that the Walkleys has Ampol as a sponsor. This association gives reputational cover to Australia’s largest transport fuel provider – a...