by Comms Declare | Apr 26, 2021 | Articles
The Australian Marketing Institute last year awarded a campaign for Insights Driven Marketing. That campaign, by JWS Research, succeeded in improving the net favourability of mining – moving it from +29 up to +35 in both men and women, across all age groups and...
by Comms Declare | Apr 25, 2021 | Articles
RE: PETITION TO END AWARDS FOR FOSSIL FUEL ADS Your awards set the benchmark for excellence in the creative industries – the same industries that shape opinion of the biggest threat we face – climate breakdown. The planet could reach 1.5 degrees average warming on...
by Comms Declare | Mar 31, 2021 | Articles
The global PR firm has a long history with fossil fuels. But in 2015 it promised to change its ways after its support of climate deniers damaged its reputation and threatened the bottom line. Now the company has quietly flipped – as demonstrated by a...
by Comms Declare | Mar 22, 2021 | Media
Leading environment and social justice groups, the Australian Conservation Foundation, 350.org and Uniting have joined top creative agencies, Brains, Compass Studio, Republic of Everyone, The Bravery, Christopher Doyle, Fifty Acres, Edge, Analog Folk, 303 MullenLowe...
by Comms Declare | Feb 8, 2021 | Media
Comms Declare, an industry body representing hundreds of workers in advertising, media, PR and marketing, has criticised the Australian Open for accepting Santos as an ‘Official Natural Gas Partner’. The gas giant and ATP Cup announced the multi-year partnership...
