News & Media
News & Media
Fuelling Fantasies – First report into adland’s response to the climate emergency
The 250,000-strong Australian creative sector is protecting our biggest polluters and hindering climate action The growth of the advertising sector is now outpacing the economy overall, being...
Ad Standards Response -‘Positive Energy’ Campaign
Read the response to our complaint over the use of the word ‘clean’ to describe blue hydrogen in the federal government’s ‘Positive Energy’ campaign. The $13m campaign included an ad produced by ad...
Ad regulators lagging on climate
Pretty much every poll shows that Australians overwhelmingly support renewables and climate action.A recent YouGov poll of 15,000 Australians found 71% do not see coal or gas as part of our future...
News Corp no hero in Mission Zero
We’ve got our first look at News Corp’s apparent green awakening and it’s a mixed start. The campaign was first leaked to Nine Newspapers as an about turn for the media giant which...
Complaint to Ad Standards – Positive Energy
The ‘positive energy’ campaign website includes a reference to ‘clean hydrogen’. https://www.positiveenergy.gov.au/clean-hydrogen Clean hydrogen is not a recognised form of hydrogen. According to...
The F-list: Global report on 90 ad and PR agencies promoting fossil fuels
Is your agency enchanted by fossil fuel clients? A global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for...
Future Leaders Climate Survey
The advertising and marketing leaders of the future are being asked to share their attitudes towards working for big oil, coal and gas clients in a new survey. Comms Declare, an association...
New Clemenger boss’ links to fossil fuels
GRACosway calls itself Australia’s leading public affairs agency. It lobbies for miner, BHP, and Halliburton, which supplies oil field services. It also provides advice to Santos. The...
Letter to polluting agencies
RE: YOUR WORK WITH GREENHOUSE GAS INTENSIVE CLIENTS Publicly available information has shown that your agency has worked with an organisation to promote the social licence, reputation or expansion...
5 ways you could be greenwashing
You know those times when you really want to do the right thing but you have that creeping feeling that maybe, you’re not? Or when you’re writing a piece of copy for a client and you really want to...
Communicating the IPCC report
One of the Working Groups from the The Intergovernmental Panel on Climate Change (IPCC) will release a report on 9 August on the heating of the planet and what it means for our future. A draft...
Hey INPEX, leave our kids alone
How’s this for a creepy media release title? INPEX partners with Questacon to future-proof Australian students The creepiness really comes into its own after a quick Google search when you realise...
Surf Life Saving risks brand damage with Ampol sponsorship
Surf Life Saving Australia (SLSA) proudly showed off their major sponsor Ampol in their latest online ad. The ad shows two members in a surf patrol ATV driving along a beach in morning light. In...
France to ban ads for fossil fuels
Australian creatives are being urged to reject working on fossil fuel accounts, as France follows Amsterdam and bans fossil fuel ads. France’s Climate and Resilience Bill was passed on Tuesday, and...
How to avoid greenwashing hydrogen
A quiet push is underway to label hydrogen made with coal or gas as ‘clean’ or ‘renewable’. Hydrogen can be made with renewables, with oxygen the only by-product. Or it can be made with coal or gas,...