News & Media
News & Media
Hey INPEX, leave our kids alone
How’s this for a creepy media release title? INPEX partners with Questacon to future-proof Australian students The creepiness really comes into its own after a quick Google search when you realise...
Surf Life Saving risks brand damage with Ampol sponsorship
Surf Life Saving Australia (SLSA) proudly showed off their major sponsor Ampol in their latest online ad. The ad shows two members in a surf patrol ATV driving along a beach in morning light. In...
France to ban ads for fossil fuels
Australian creatives are being urged to reject working on fossil fuel accounts, as France follows Amsterdam and bans fossil fuel ads. France’s Climate and Resilience Bill was passed on Tuesday, and...
How to avoid greenwashing hydrogen
A quiet push is underway to label hydrogen made with coal or gas as ‘clean’ or ‘renewable’. Hydrogen can be made with renewables, with oxygen the only by-product. Or it can be made with coal or gas,...
Climate creatives demand fossil fuels be excluded from advertising awards
Comms Declare, a group of communications and creative professionals supporting climate action, has asked major Australian awards to exclude fossil fuels from competition. The petition has been...
Why fossil fuels are the new tobacco
Smoking kills thousands of Australians every year and is our leading cause of preventable deaths. Because of that, cigarette advertising and sponsorship is banned in Australia. You can’t even...
The damaging reverberations of awards for Fossil fuel ads
The Australian Marketing Institute last year awarded a campaign for Insights Driven Marketing. That campaign, by JWS Research, succeeded in improving the net favourability of mining – moving it...
Letter to Awards Organisers
RE: PETITION TO END AWARDS FOR FOSSIL FUEL ADS Your awards set the benchmark for excellence in the creative industries – the same industries that shape opinion of the biggest threat we face –...
Edelman flips on fossils
The global PR firm has a long history with fossil fuels. But in 2015 it promised to change its ways after its support of climate deniers damaged its reputation and threatened the...
Agencies and environmental leaders unite against fossil fuels
Leading environment and social justice groups, the Australian Conservation Foundation, 350.org and Uniting have joined top creative agencies, Brains, Compass Studio, Republic of Everyone, The...
Australian Open – Santos sponsorship is a double fault
Comms Declare, an industry body representing hundreds of workers in advertising, media, PR and marketing, has criticised the Australian Open for accepting Santos as an ‘Official Natural Gas...
Benedictus Media named Climate Comms Champion after industry survey
The first major survey of marketing, advertising and media agencies has found an overwhelming interest in being part of the solution to global warming. A massive 87% agreed climate action is...
Gas is not clean (letter in the Australian newspaper)
Nick Cater’s article‘Turn off the bleating hot-air-mob – time to turn up the gas’ (25 Sep) makes the proposition; ‘Whichever way you look at it, natural gas is preferable to...
Open letter to communications industry bodies of Australia
Dear Public Relations Institute of Australia; International Association of Business Communicators, Australia; Association of National Advertisers; Association for Data-driven Marketing and...
Guide to best practice climate communications
by Belinda Noble. The science may be clear on global warming but navigating your way through your day-to-day activities as a communicator can be difficult if you want to do the right thing.Much of...