One of Australia’s largest coal miners, and the world’s biggest exporter of thermal coal, has launched a brand campaign that doesn’t mention coal. It is the mining giant’s first national brand...

Comms Declare has welcomed the announcement that Yarra City Council will debate restrictions on coal, oil and gas ads on Tuesday, 19th of April. In an Australian first, the Council will remove...

Ad Standards has rejected a third complaint from Comms Declare about the federal government’s Positive Energy campaign. Our complaint stated that the claims that Australia’s emissions had dropped by...

Is there anything that says Australia Day more than an American petrochemical company? ‘ Chevron has been the ‘National Diversity & Inclusion Partner’ of the National Australia Day Council...

It’s our business to sprinkle pixie dust on our clients’ images and help them put their best foot forward. But when it comes to climate claims, agencies themselves can be off with the pixies,...

Read the response to our complaint over the use of the word ‘clean’ to describe blue hydrogen in the federal government’s ‘Positive Energy’ campaign. The $13m campaign included an ad produced by ad...

Pretty much every poll shows that Australians overwhelmingly support renewables and climate action.A recent YouGov poll of 15,000 Australians found 71% do not see coal or gas as part of our future...

We’ve got our first look at News Corp’s apparent green awakening and it’s a mixed start. The campaign was first leaked to Nine Newspapers as an about turn for the media giant which...

The ‘positive energy’ campaign website includes a reference to ‘clean hydrogen’. https://www.positiveenergy.gov.au/clean-hydrogen Clean hydrogen is not a recognised form of hydrogen. According to...