If you’re a middle aged female with an interest in solar power, nuclear campaigners want you.
In the week 15th to the 21st of March, Nuclear for Australia and its offshoot astroturfing group, Mums For Nuclear, spent a combined $89,233 on Meta ads, according to online political database WhoTargets.Me.
Mums for Nuclear targets mothers with claims that nuclear power will reduce power bills and is essential to a “clean energy future for our children”. The ads claim “We’re not activists or lobbyists, but we know nuclear is our future”. Nuclear for Australia, which is backed by mogul Dick Smith, is the contact email address on the account.
Download the browser extension at WhoTargets.Me to see if you’re being targeted by political advertisers
While men and women saw the ad, around 18% of the budget was spent targeting women only. The group is also running print ads and issued a media release.
Belinda Noble, founder of climate communications group, Comms Declare said, “Targeting mums with false promises of cheap power bills and climate solutions is as manipulative as it is cynical. The CSIRO has confirmed that only renewables can provide the cuts in climate pollution that we need this decade.”
People classified as being interested in renewables, sustainable energy or efficient energy were among the top contested audiences between climate and nuclear campaigners, Independent candidates and the Liberal Party.
