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Welcome to Comms Declare

The creative industries have helped fossil fuels for too long – it’s time to stop the promotion of pollution.

Join more than 95 organisations and hundreds of marketing, PR and media professionals that have declared for the climate.

Declare Now

AwareDeclareAct 

AwareDeclareAct 

AwareDeclareAct 

AwareDeclareAct 

AwareDeclareAct 

Rammed - The advertising that's killing our climate goals

Reducing demand for the largest SUVs, Utes and American-style trucks would reduce air pollution, sickness and greenhouse gas emissions.

#FossilAdBan

Support tobacco-style bans on fossil fuel advertising and sponsorships.

Our laws are meant to protect the health and wellbeing of Australians. But pollution from fossil fuels is harming our health and fuelling dangerous climate change. We believe ads for coal, oil and gas should be banned just like ads for tobacco.

Fossil fuel advertising delays climate action and public support for a rapid transition to renewables.

The campaign is run by Comms Declare, with the kind support of the KR Foundation.

The F-List

The biggest part of any agency’s carbon footprint is its client’s emissions. Having a fossil fuel client cancels out your environmental initiatives, makes it harder to retain great staff and puts you at increasing risk of regulatory or legal threats. See which communications agencies are helping fossil fuels.

Big Polluters

Who (Not) To Work With

Australia’s major contributors to global warming and their industry groups.

See the list

Meet The Comms Declare Team And Committee

President & Founder

Belinda Noble

Belinda was a co-founder of Comms Declare. She runs her own PR business and has had held several senior positions in journalism and not-for-profit communications.

Belinda was a co-founder of Comms Declare. She runs her own PR business and has had held several senior positions in journalism and not-for-profit communications.
Committee Member

Polly Hemming

Polly Hemming is Director of the Australia Institute’s Climate & Energy program.
She has extensive experience working in policy, marketing and engagement roles in both not-for-profit and public sectors.
Her current work focuses on carbon and environmental markets, climate integrity and greenwashing. She previously led the development of a government eco-label promoting ‘carbon neutrality’ by the private sector and maintains a strong interest in non-state climate ambition and the policies and regulation that interact with this.
Polly’s previous roles have included academic publishing, remote Indigenous education, refugee advocacy and science communication, bringing a range of perspectives and experiences to her work.

Polly Hemming is Director of the Australia Institute’s Climate & Energy program.
She has extensive experience working in policy, marketing and engagement roles in both not-for-profit and public sectors.
Her current work focuses on carbon and environmental markets, climate integrity and greenwashing. She previously led the development of a government eco-label promoting ‘carbon neutrality’ by the private sector and maintains a strong interest in non-state climate ambition and the policies and regulation that interact with this.
Polly’s previous roles have included academic publishing, remote Indigenous education, refugee advocacy and science communication, bringing a range of perspectives and experiences to her work.
Vice President

Matt Bray

Vice President and Creative Director.
Matt also runs Art Disrupt, a purpose-driven studio creating, connecting, collaborating and campaigning for a liveable planet.

Vice President and Creative Director.
Matt also runs Art Disrupt, a purpose-driven studio creating, connecting, collaborating and campaigning for a liveable planet.
Committee Member

Matt Halliday

A lecturer in the School of Communications at Auckland University of Technology, Matt teaches Advertising and Brand Creativity. Having spent his career in the creative industries, he’s now researching ways in which professionals from these industries can shape a positive future for the planet.

A lecturer in the School of Communications at Auckland University of Technology, Matt teaches Advertising and Brand Creativity.
Secretary

Claire Maloney

Founder of purpose PR firm, The Bravery, Claire is a leader in communications and sustainability.

Founder of purpose PR firm, The Bravery, Claire is a leader in communications and sustainability.
Treasurer

Geraldine Allen

Geraldine is an accountant and a CPA and has been working in NFP for many years in corporate finance (health and education) and has an interest in climate action.

Geraldine is an accountant and a CPA and has been working in NFP for many years in corporate finance (health and education) and has an interest in climate action.

FAQs

Who can join Comms Declare?

All communication, marketing, media, creative and advertising professionals. Do you craft, promote, sell or place messages that have the potential to reach and influence many people? Do you care about the climate crisis? If so, this movement is for you.

Members include comms professionals from all sectors including marketers, journalists, creatives, media traders & advertisers, public relations experts, content producers, strategists, advertising & marketing technology specialists, social media influencers, professional bloggers, authors and many more.

Why should communicators declare?

Climate breakdown is one of the most serious issues of our time.

As communicators, we know that words matter. The pen is mightier than the sword, and our industries hold great influence over the messages that reach the public and the projects that gain social licence.

We craft, promote, sell and place messages, both written and visual, that are seen by millions and help to shape our culture, values and future. Collectively, we have great power, and we need to use it wisely.

For too long our industries have been helping companies that produce greenhouse gas pollution by furthering their interests and protecting their reputations.

Declare
I declare my work as a communicator will not support any activities,
organisations or individuals that promote:
• the growth of fossil fuels
• the continuation of high greenhouse gas pollution as business as
usual
• deception, distraction or spin around science or climate actions.

What do I have to do if I declare?

After joining, you can be involved as little or as much as you like.

DECLARING is powerful as it helps to demonstrate there are many people in our industries who recognise the gravity of the climate situation and are actively choosing not to contribute to it through their work. This puts moral pressure on those choosing otherwise and encourages them to re-evaluate.

If you have capacity, we are always in need of assistance to help operate the organisation and mobilise more people. Every year we hold elections for the voluntary committee.

Declare now.

What kind of comms work is ‘against the rules’?

None of us are perfect and it’s almost impossible to avoid marketing or advertising work that doesn’t involve some climate impact.

We draw the line at promoting the growth of fossil fuels or treating high greenhouse gas pollution as ‘business as usual’.

We ask our members to not work with any of Australia’s largest greenhouse gas polluters.

And we ask members who are working with companies that are damaging the climate to encourage transparency and not greenwashing.

Want more tips on how to prioritise climate action in your comms work? Read our Guide to Best Practice Climate Communications.

How can I help Comms Declare?

Please spread the word amongst your networks and encourage all communication, marketing, media, creative and advertising professionals to draw their own line in the sand by joining Comms Declare.

If you would like to get more involved, please email us at hello@commsdeclare.org. Comms Declare is run entirely by volunteers and we would love to put your skills to good use.

You can also donate to help cover costs via PayPal or direct deposit.

Donate via PayPal

Direct deposit using the reference ‘donation’ to:

Comms Declare
BSB: 313149
Account: 12358863

We can arrange for larger donations to be tax deductible. Please email us for details.

To contact the Comms Declare team, please email

Please note the team are all volunteers, so please be patient if it takes a little while for us to respond.

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