Tag: Communications

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The damaging reverberations of awards for Fossil fuel ads

  • Posted by Belinda Noble
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The Australian Marketing Institute last year awarded a campaign for Insights Driven Marketing. That campaign, by JWS Research, succeeded in improving the net favourability of mining – moving it from +29 up to +35 in both men and women, across all age groups and across party lines. JWS research also boasted that opposition to mining was […]
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Media

Benedictus Media named Climate Comms Champion after industry survey

  • Posted by commsdeclare
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The first major survey of marketing, advertising and media agencies has found an overwhelming interest in being part of the solution to global warming. A massive 87% agreed climate action is important to attract employees, 67% were aligning business strategy with climate action and 67% were committed to net zero emissions by 2040. Over the […]
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Articles, Development, Learning

Guide to best practice climate communications

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by Belinda Noble. The science may be clear on global warming but navigating your way through your day-to-day activities as a communicator can be difficult if you want to do the right thing. Much of our economic activities currently rely on fossil fuels in some way.But that doesn’t mean it’s the only way, or the […]
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Articles, Learning

Language in the climate crisis

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by Annabelle Lukin, Associate Professor, Linguistics To change collective attitudes to the climate crisis, we have to change people’s language.  This is not easy – most of the time we don’t stop and think about how to say something. We now need a massive conscious effort to change public discourse about global warming. Here’s three things to […]
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