The pro-nuclear group backed by businessman, Dick Smith, increased its advertising on Meta by 91% in February.
Nuclear for Australia spent more than $42,000 on advertising – double the previous month, according to the political spending database, Who Targets Me.
The ads claim that nuclear power is safe, reliable and zero carbon… asking people to sign a petition to lift Australia’s ban on nuclear power.
The Minerals Council of Australia pro-nuclear campaign, ‘Get Clear on Nuclear’ also increased spending by 91% to just over $21,000 during the month.
Meanwhile, detailed targeting data has revealed that the Liberal and National Coalition Parties are fighting to reach some of the same online audiences. Both are targeting people interested in farming, agriculture and camping.
The Labor Party and Greens are both targeting parents. While Independents and the Liberal Party are both sending ads to people interested in renewable energy.
