The F-List 2024
Australia/NZ
By highlighting these often-hidden partnerships, the F-List sheds light on how the fossil fuel industry uses PR tactics to downplay environmental impacts and delay climate action.
The creative industries have helped fossil fuels for too long – it’s time to stop the promotion of pollution.
F-List 2024
Australia
Agencies with clients whose primary business is the extraction, processing, transportation, or sale of oil, gas or coal.
Adenium – NSW Minerals Council
/alt/shift – Origin Energy
Anacta Strategies – Glencore, Jera
Atomic 212 – Origin, BHP
Australian Public Affairs (Havas) – Santos
Barton Deakin (WPP) – Equinor, Nucoal, Santos
Bastion – Alinta, Australia Gas Industry Group
Bespoke Approach – BHP
BMF – Alinta
The Brand Agency (WPP) – Woodside, Kleenheat
Brookline Advisory – Tamboran
Buck – Alinta
Cahill and Bailey – JERA Australia
Carat (Dentsu) – Alinta Santos Tour Down Under
CHEP – Australian Gas Networks
The Civic Partnership – United Petroleum
CMAX Advisory – Senex Energy Australian Energy Producers
Counsel Communications – Jera
Counsel House – Inpex, NSW Minerals Council
Crisis&Comms Co – Hancock Coal, GVK Coal Developers, Idemitsu Kosan, M Resources
Deloitte Digital – Energy Australia
Dentsu Creative Public Relations – Hydrogen Engineering Australia
DPG Advisory Solutions – Wollongong Resources
FTI Consulting – Vermilion Oil & Gas Asia Natural Gas & Energy Association (ANGEA)
Govstrat – Baralaba Coal Company, Energy Developments Ltd
GRACosway (Clemenger group/Omnicon) – Santos, AGL, BHP, Glencore, Tas Gas, Shell Energy, Halliburton Energy, Arrow Energy
GR Connect – Bowen Coking Coal
Hardhat – Engie (Simply Energy)
Hawker Britton (WPP) – Equinor, Shell, Woodside, Senex
Headline Advisory – Minerals Council of Australia
HERO – Engie (Simply Energy)
Horizon GR – Victorian Hydrogen & Ammonia Industries
Houston Group – Ampol
Initiative (IPG) – Jemena, Energy Australia, Kleenheat
iProspect – Ampol
Insight Strategy – APA Group
Jeanes Holland and Associates – Victorian Hydrogen & Ammonia Industries
Marketforce (Clemenger group/Omnicom) – Alinta
Match & Wood – Synergy
M&C Saatchi – Origin Energy
MCM Strategic – Ampol
Mediabrands Content Studio (IPG) – Jemena
Milner Strategic Services – Bowen Coking Coal
Northstar Public Affairs – Ampol, Idemitsu Kosan
Nous – Shell
PolicyWonks – Galilee Energy, Kestral Coal Resources, Bowen coking coal, Fox Resources, Hancock Energy
Primary Communication Partners – Gas Industry Alliance, Elgas
Purple (WPP) – Australia Gas Infrastructure Group, DomGas Alliance, Inpex, Pilot Energy, Korea Southern Power, Impala Terminals
Republic PR – Bowen Coking Coal
Richardson Coutts – Bengalla Mining
Saatchi & Saatchi – Ampol
Saint Mob – NSW Mining
SEC Newgate – Chevron, Malabar Coal, Whitehaven Coal, APA Group, BHP, South32
Special – Origin Energy
Spoke Corporate – Invictus Energy, Carnarvon Energy
Spring Street Advisory – Australian Gas Infrastructure Group, GB Energy, ENGIE, Globird Energy, Lochard Energy, Total Energies
Strategic Political Counsel – APA Group
Taylor Connect – TasGas
TG Public Affairs – Port Waratah Coal, Viva Energy, LETA, Engie, Shell
TLA Worldwide – Ampol
UM Media – AGL
Wahoo Advertising – Glencore
Willard Public Affairs – Caltex
F-List 2024
New Zealand
Agencies with clients whose primary business is the extraction, processing, transportation, or sale of oil, gas or coal.
BCG2 – Gas NZ
Chemistry – Z Energy (Ampol)
DDB Group (Omincom) – Mobil
Eyes & Ears – Genesis Energy
Kantar – BP
MBM – Z Energy (Ampol)
Motion Sickness – Frank Energy
PHD Media – Frank Energy, Genesis Energy
The Purpose Business – Z Energy (Ampol), Frank Energy, Genesis Energy
Rainger & Rolfe – BP
Saatchi & Saatchi (Publicis Groupe) – Z Energy (Ampol)
Spitfire – Rock Gas
The Lumery – BP
Wright Communications – Z Energy (Ampol)
The Australian New Zealand F-list is researched by Comms Declare and Clean Creatives.
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Declare
It's time for communicators to come clean.
I declare my work as a communicator will not support any activities, organisations or individuals that promote:
• the growth of fossil fuels
• the continuation of high greenhouse gas pollution as ‘business as
usual’
• deception, distraction or spin around science or climate actions.
