F-list
Why we’ve created this list
Behind every fossil fuel corporation damaging our future, there’s a team of PR, marketing, advertising, media and lobbying agencies helping them.
The F-List exposes the agencies with clients whose primary business is the extraction, processing, transportation, or sale of oil, gas or coal.
Australia F-list 2024
Adenium – NSW Minerals Council
/alt/shift – Origin Energy
Anacta Strategies – Glencore, Jera
Atomic 212 – Origin, BHP
Australian Public Affairs (Havas) – Santos
Barton Deakin (WPP) – Equinor, Nucoal, Santos
Bastion – Alinta, Australia Gas Industry Group
Bespoke Approach – BHP
BMF – Alinta
The Brand Agency (WPP) – Woodside, Kleenheat
Brookline Advisory – Tamboran
Buck – Alinta
Cahill and Bailey – JERA Australia
Carat (Dentsu) – Alinta Santos Tour Down Under
CHEP – Australian Gas Networks
The Civic Partnership – United Petroleum
CMAX Advisory – Senex Energy Australian Energy Producers
Counsel Communications – Jera
Counsel House – Inpex, NSW Minerals Council
Crisis&Comms Co – Hancock Coal, GVK Coal Developers, Idemitsu Kosan, M Resources
Deloitte Digital – Energy Australia
Dentsu Creative Public Relations – Hydrogen Engineering Australia
DPG Advisory Solutions – Wollongong Resources
FTI Consulting – Vermilion Oil & Gas Asia Natural Gas & Energy Association (ANGEA)
Govstrat – Baralaba Coal Company, Energy Developments Ltd
GRACosway (Clemenger group/Omnicom) – Santos, AGL, BHP, Glencore, Tas Gas, Shell Energy, Halliburton Energy, Arrow Energy
GR Connect – Bowen Coking Coal
Hardhat – Engie (Simply Energy)
Hawker Britton (WPP) – Equinor, Shell, Woodside, Senex
Headline Advisory – Equinor, Shell, Woodside, Senex
HERO – Engie (Simply Energy)
Horizon GR – Victorian Hydrogen & Ammonia Industries
Houston Group – Ampol
Initiative (IPG) – Jemena, Energy Australia, Kleenheat
iProspect – Ampol
Insight Strategy – APA Group
Jeanes Holland and Associates – Victorian Hydrogen & Ammonia Industries
Marketforce (Clemenger group/Omnicom) – Alinta
Match & Wood – Synergy
MCM Strategic – Ampol
Mediabrands Content Studio (IPG) – Jemena
Milner Strategic Services – Bowen Coking Coal
Northstar Public Affairs – Ampol, Idemitsu Kosan
Nous – Shell
PolicyWonks – Galilee Energy, Kestrel Coal Resources, Bowen coking coal, Fox Resources, Hancock Energy
Primary Communication Partners – Gas Industry Alliance, Elgas
Purple (WPP) – Australia Gas Infrastructure Group, DomGas Alliance, Inpex, Pilot Energy, Korea Southern Power, Impala Terminals
Republic PR – Bowen Coking Coal
Richardson Coutts – Bengalla Mining
Saatchi & Saatchi – Ampol
Saint Mob – NSW Mining
SEC Newgate – Chevron, Malabar Coal, Whitehaven Coal, APA Group, BHP, South32
Special – Origin Energy
Spoke Corporate – Invictus Energy, Carnarvon Energy
Spring Street Advisory – Australian Gas Infrastructure Group, GB Energy, ENGIE, Globird Energy, Lochard Energy, Total Energies
Strategic Political Counsel – APA Group
Taylor Connect – TasGas
TG Public Affairs – Port Waratah Coal, Viva Energy, LETA, Engie, Shell
TLA Worldwide – Ampol
UM Media – AGL
Wahoo Advertising – Glencore
Willard Public Affairs – Caltex
New Zealand F-list 2024
BCG2 – Gas NZ
Chemistry – Z Energy (Ampol)
DDB Group (Omnicom) – Mobil
Eyes & Ears – Genesis Energy
Kantar – BP
MBM – Z Energy (Ampol)
Motion Sickness – Frank Energy
PHD Media – Frank Energy, Genesis Energy
The Purpose Business – Z Energy (Ampol), Frank Energy, Genesis Energy
Rainger & Rolfe – BP
Saatchi & Saatchi (Publicis Groupe) – Z Energy (Ampol)
Spitfire – Rock Gas
The Lumery – BP
Wright Communications – Z Energy (Ampol)
How we define a fossil fuel company
Companies whose primary business is the extraction, processing, transportation, or sale of oil, gas, or coal.
Utilities and Electric Cooperatives that meet one or more of the following criteria:
- Generate 50% or more of their electricity from fossil fuels
- Generate 50% or more of their revenue from business in fossil fuels
- Play an active role in funding new fossil fuel infrastructure
Trade associations or other industry-funded nonprofit groups representing the interests of these companies, utilities, or cooperatives
Any new entity meant to advance the message or goals of the above companies or groups, while obscuring or hiding their financial contributions.