Meet the Team
Belinda Noble – Founder
Belinda Noble spent 20 years in news journalism, working as a reporter and supervising producer for TV stations in Australia, Asia and the UK.
She moved to corporate communications and PR in 2011, firstly working in local government, and then as Head of Media & Communications for Australian Red Cross.
She now prioritises climate action in her work and private life – aiming to build support in the communications industry, reduce science denial and greenwashing.
She has a Masters in Leadership, a Graduate Diploma in Management, a BA in Communications and accreditations in public consultation, emergency management and customer experience.
Matt Bray – Creative Director
I’ve spent over 15 years in the advertising industry in Australia working my way up on the tools as a Finished Artist then moving into the creative side as an Art Director. In 2019 the global awakening around the accelerating climate emergency started to invade my thoughts. The total devastation of the Black Summer bushfires cemented my resolve to join the fight for climate justice.
A chance meeting with Belinda at the National Climate Emergency Summit in Feb 2020 started a journey of discovery to figure out how I could help establish and grow the Comms Declare platform.
The communications industry needs to acknowledge we are complicit. We can no longer allow our talents and services to be used by the fossil fuel industry and other polluters to manipulate public opinion. To support profit by destruction.
All communication, marketing, media, creative and advertising professionals. Do you craft, promote, sell or place messages that have the potential to reach and influence many people? Do you care about the climate crisis? If so, this movement is for you.
Members include comms professionals from all sectors including marketers, journalists, creatives, media traders & advertisers, public relations experts, content producers, strategists, advertising & marketing technology specialists, social media influencers, professional bloggers, authors and many more.
Climate breakdown is one of the most serious issues of our time.
As communicators, we know that words matter. The pen is mightier than the sword, and our industries hold great influence over the messages that reach the public and the projects that gain social licence.
We craft, promote, sell and place messages, both written and visual, that are seen by millions and help to shape our culture, values and future. Collectively, we have great power, and we need to use it wisely.
For too long our industries have been helping companies that produce greenhouse gas pollution by furthering their interests and protecting their reputations.
To help achieve net zero, communicators must be aware, declare and act.
For more on how communicators can make a difference, read: How conversations and messaging can help transform the world
After signing the pledge, you can be involved as little or as much as you like.
If you have limited time, you can simply sign the ‘Declare’ pledge that your work won’t support any activities, organisations or individuals that promote the continuation of high greenhouse gas pollution or deception around science or climate actions.
DECLARING is powerful as it helps to demonstrate there are many people in our industries who recognise the gravity of the climate situation and are actively choosing not to contribute to it through their work. This puts moral pressure on those choosing otherwise and encourages them to re-evaluate.
There are two pledge options – Declare and Act – to recognise the different ways people are able to contribute.
I declare my work as a communicator will not support any activities, organisations or individuals that promote:
- the growth of fossil fuels
- the continuation of high greenhouse gas pollution as ‘business as usual’
- deception, distraction or spin around science or climate actions.
- Actively raise awareness of the climate emergency and the urgent need for action
- Share stories of success as individuals, organisations, and governments make positive climate choices, building hope and optimism in our collective ability to provide a healthy, liveable planet for future generations
- Encourage others to sign the Comms Declare pledge
- Reduce my carbon footprint and live a more sustainable life.
There are many grey areas but at Comms Declare, we draw the line at promoting the growth of fossil fuels or treating high greenhouse gas pollution as ‘business as usual’.
On the other hand, we celebrate positive climate action by companies truly committed to change.
To help make it clearer, here are five examples of work Comms Declare members should avoid:
- Doing crisis communications for a lobby group whose policies/agenda are not in line with the Paris Agreement (eg Minerals Council of Australia)
- Accepting sponsorship or advertising from a company or organisation that promotes fossil fuels
- Providing graphic design services for a frequent flyers campaign that promotes more air travel
- Conducting digital marketing services for a company that is providing equipment to a new thermal coal mine
- Providing false equivalence of the views of climate deniers compared with climate scientists.
- Advertising a sustainable mining conference for those genuinely taking measurable and transparent steps to reduce greenhouse gas pollution in line with the Paris goals
- Providing media relations services for a vehicle manufacturer which is making proven steps to become carbon neutral
- Strategising messaging for a grocery store chain that is reducing plastic and organic waste and has a strong renewable energy target
- Writing web copy for a business that does not rely on increasing its carbon footprint to increase or maintain profits
- Producing social media content on a pollution reduction measure by a company that is on track to reach the Paris goals.
Want more tips on how to prioritise climate action in your comms work? Read our Guide to Best Practice Climate Communications.
Please spread the word amongst your networks and encourage all communication, marketing, media, creative and advertising professionals to draw their own line in the sand by joining Comms Declare.
If you would like to get more involved, please email us at firstname.lastname@example.org. Comms Declare is run entirely by volunteers and we would love to put your skills to good use.