Unions, front groups, nuclear and gas lobbyists target voters
Google and Meta have made a fortune in election ads in the month 26 March to 24 April, according to online political database, WhoTargets.Me.
The following is a breakdown of ad expenditure for the month.
Total spend: $13,376,457
Total ads: 15,517
Biggest spenders
Trumpet of Patriots: $4,228,272 over 4 pages
Australian Labor Party: $3,467,245 over 15 pages
Liberal Party: $3,220,061 over 22 pages
Meta
Total spend: $10,681,287.00
Total ads: $42,221
Biggest spenders
Liberal Party: $2,809,346 over 189 pages
Others: $2,658,906 over 128 pages
Australian Labor Party: $2,192,549 over 215 pages
‘Others’ top spenders
Advance: $505,116 over over top 4 spending pages
Unions: $331,808 over top 2 spending pages
Hothouse Magazine: $194,611
Energy debate top spenders
Liberals Against Nuclear: $119,792
Clean Energy Council: $119,753
Nuclear for Australia: $114,562
Australian Energy Producers (gas lobby): $71,011
