Job Opening – Communications & Research Officer

  • Posted by commsdeclare
  • On
  • 0
  • 2 likes
Comms Declare is hiring for a new, pioneering campaign. This is a super flexible, remote, part-time gig for a digital comms champ. A perfect opportunity for a university student or anyone who wants to kick-arse in climate advocacy. Send your resume to hello@commsdeclare.org by 15 May, 2022

Yarra becomes first Australian council to debate restrictions on fossil fuel ads

  • Posted by commsdeclare
  • On
  • 0
  • 0 likes
Comms Declare has welcomed the announcement that Yarra City Council will debate restrictions on coal, oil and gas ads on Tuesday, 19th of April. In an Australian first, the Council will remove support for fossil fuel advertising and sponsorships on council-run land. The motion has been put forward after extensive consultation with local stakeholders. Watch […]

Ad Standards Ruling – ‘Positive Energy’ campaign

  • Posted by commsdeclare
  • On
  • 0
  • 0 likes
Ad Standards has rejected a third complaint from Comms Declare about the federal government’s Positive Energy campaign. Our complaint stated that the claims that Australia’s emissions had dropped by 20% was based on cherry-picked data and not a real representation of emissions. It also stated that there was no solid plan behind the claim that […]
Blog Image

Chevron Buys Australia Day

  • Posted by commsdeclare
  • On
  • 0
  • 0 likes
Is there anything that says Australia Day more than an American petrochemical company? ‘ Chevron has been the ‘National Diversity & Inclusion Partner’ of the National Australia Day Council (NADC) since 2020. It’s also a long-term partner with ‘Auspire’ the brand name of the registered charity, Australia Day Council of WA. A media release enthused: Morgen Lewis, […]

What we’ve learned about adland’s attitude to climate change

  • Posted by commsdeclare
  • On
  • 0
  • 0 likes
It’s our business to sprinkle pixie dust on our clients’ images and help them put their best foot forward. But when it comes to climate claims, agencies themselves can be off with the pixies, allowing wishful thinking and spin to dominate their work while ignoring dangerous realities. Greenwashing is a serious problem when it comes […]

Ad regulators lagging on climate

  • Posted by commsdeclare
  • On
  • 0
  • 0 likes
Pretty much every poll shows that Australians overwhelmingly support renewables and climate action. A recent YouGov poll of 15,000 Australians found 71% do not see coal or gas as part of our future energy mix and 61% support cutting greenhouse gas emissions by half by 2030. Some of Australia’s biggest advertisers are on board, Coles […]

News Corp no hero in Mission Zero

  • Posted by commsdeclare
  • On
  • 0
  • 0 likes
We’ve got our first look at News Corp’s apparent green awakening and it’s a mixed start. The campaign was first leaked to Nine Newspapers as an about turn for the media giant which has long promoted climate denial and inaction.  Interestingly, the campaign is positioned as an appeal to put workers, families and Australians ‘first’. This is the […]
Blog Image

Complaint to Ad Standards – Positive Energy

  • Posted by commsdeclare
  • On
  • 0
  • 0 likes
The ‘positive energy’ campaign website includes a reference to ‘clean hydrogen’.  https://www.positiveenergy.gov.au/clean-hydrogen Clean hydrogen is not a recognised form of hydrogen. According to the CSIRO, hydrogen is categorised by the use of colours. ‘Clean’ hydrogen has no scientific basis or meaning. https://blog.csiro.au/green-blue-brown-hydrogen-explained/ The campaign gives the impression that the hydrogen being promoted is good for the […]
Blog Image

New Clemenger boss’ links to fossil fuels

  • Posted by commsdeclare
  • On
  • 0
  • 0 likes
GRACosway calls itself Australia’s leading public affairs agency. It lobbies for miner, BHP, and Halliburton, which supplies oil field services. It also provides advice to Santos. The founder of GRACosway, Les Timar, has just been made CEO of the $500m Clemenger BBDO group. His Chair at GRACosway was Helen Coonan (pictured to the left of Les above). Coonan […]

Letter to polluting agencies

  • Posted by commsdeclare
  • On
  • 0
  • 0 likes
RE: YOUR WORK WITH GREENHOUSE GAS INTENSIVE CLIENTS Publicly available information has shown that your agency has worked with an organisation to promote the social licence, reputation or expansion of fossil fuels.  Because of this, you are listed on our website as an organisation that is contributing to the creation of a dangerous climate. Comms […]

5 ways you could be greenwashing

  • Posted by commsdeclare
  • On
  • 0
  • 0 likes
You know those times when you really want to do the right thing but you have that creeping feeling that maybe, you’re not? Or when you’re writing a piece of copy for a client and you really want to show what a great job they’re doing, but you worry they may be part of the […]

Communicating the IPCC report

  • Posted by commsdeclare
  • On
  • 0
  • 0 likes
One of the Working Groups from the The Intergovernmental Panel on Climate Change (IPCC) will release a report on 9 August on the heating of the planet and what it means for our future. A draft was leaked and journalists with advance copies are sounding a little shell-shocked. The headlines will be horrendous and upsetting, so here’s some […]

Hey INPEX, leave our kids alone

  • Posted by commsdeclare
  • On
  • 0
  • 1 likes
How’s this for a creepy media release title? INPEX partners with Questacon to future-proof Australian students The creepiness really comes into its own after a quick Google search when you realise that INPEX is an oil and gas company. And that and Questacon, our National Science and Technology Centre, is a division of the Department […]
Blog Image

Surf Life Saving risks brand damage with Ampol sponsorship

  • Posted by commsdeclare
  • On
  • 0
  • 0 likes
Surf Life Saving Australia (SLSA) proudly showed off their major sponsor Ampol in their latest online ad. The ad shows two members in a surf patrol ATV driving along a beach in morning light. In comes the Ampol logo and a friendly voice saying “Ampol – Australia’s own”. The ad was posted to Facebook, but […]

How to avoid greenwashing hydrogen

  • Posted by commsdeclare
  • On
  • 0
  • 0 likes
A quiet push is underway to label hydrogen made with coal or gas as ‘clean’ or ‘renewable’. Hydrogen can be made with renewables, with oxygen the only by-product. Or it can be made with coal or gas, along with promises to store the resulting carbon dioxide. There are numerous efforts here and overseas to standardise […]

Why fossil fuels are the new tobacco

  • Posted by commsdeclare
  • On
  • 0
  • 0 likes
Smoking kills thousands of Australians every year and is our leading cause of preventable deaths. Because of that, cigarette advertising and sponsorship is banned in Australia. You can’t even display cigarette packs in shops. But coal, oil and gas are also highly toxic substances that are affecting our health, our environment and climate. They are […]

The damaging reverberations of awards for Fossil fuel ads

  • Posted by Belinda Noble
  • On
  • 0
  • 0 likes
The Australian Marketing Institute last year awarded a campaign for Insights Driven Marketing. That campaign, by JWS Research, succeeded in improving the net favourability of mining – moving it from +29 up to +35 in both men and women, across all age groups and across party lines. JWS research also boasted that opposition to mining was […]

Letter to Awards Organisers

  • Posted by commsdeclare
  • On
  • 0
  • 1 likes
RE: PETITION TO END AWARDS FOR FOSSIL FUEL ADS Your awards set the benchmark for excellence in the creative industries – the same industries that shape opinion of the biggest threat we face – climate breakdown. The planet could reach 1.5 degrees average warming on pre-industrial levels by 2024. At that time, we will see […]

Edelman flips on fossils

  • Posted by commsdeclare
  • On
  • 0
  • 0 likes
The global PR firm has a long history with fossil fuels. But in 2015 it promised to change its ways after its support of climate deniers damaged its reputation and threatened the bottom line. Now the company has quietly flipped – as demonstrated by a change to its website. BEFORE AFTER You will notice the new title replaces […]

Gas is not clean (letter in the Australian newspaper)

  • Posted by commsdeclare
  • On
  • 0
  • 0 likes
Nick Cater’s article‘Turn off the bleating hot-air-mob – time to turn up the gas’ (25 Sep) makes the proposition; ‘Whichever way you look at it, natural gas is preferable to coal.’  Fossil gas is mainly methane and, over 20 years, it traps 86 times more heat in the atmosphere than carbon dioxide. Its potency as a greenhouse gas […]

Open letter to communications industry bodies of Australia

  • Posted by Cally Jackson
  • On
  • 0
  • 0 likes
Dear Public Relations Institute of Australia; International Association of Business Communicators, Australia; Association of National Advertisers; Association for Data-driven Marketing and Advertising; and, Media Federation of Australia The communications industries are responsible for promoting and safeguarding clients’ businesses, profits and reputations. We are also integral in shaping narratives around the biggest threat humanity currently faces […]
Blog Image

Guide to best practice climate communications

  • Posted by commsdeclare
  • On
  • 0
  • 0 likes
by Belinda Noble. The science may be clear on global warming but navigating your way through your day-to-day activities as a communicator can be difficult if you want to do the right thing. Much of our economic activities currently rely on fossil fuels in some way.But that doesn’t mean it’s the only way, or the […]
Blog Image

Language in the climate crisis

  • Posted by commsdeclare
  • On
  • 0
  • 1 likes
by Annabelle Lukin, Associate Professor, Linguistics To change collective attitudes to the climate crisis, we have to change people’s language.  This is not easy – most of the time we don’t stop and think about how to say something. We now need a massive conscious effort to change public discourse about global warming. Here’s three things to […]
Blog Image

My Dad was a pilot

  • Posted by commsdeclare
  • On
  • 0
  • 1 likes
by Sandy McDonald My Dad was a pilot. When I was young he flew a plane called a Vickers Viscount with four turbo-prop engines. If I was flying with him, I was allowed to sit in the cockpit for take-off. As soon as the plane was airborne, my Dad, and the First Officer, and Flight […]
Blog Image

How conversations and messaging can help transform the world

  • Posted by commsdeclare
  • On
  • 0
  • 0 likes
Are you a communication, media, marketing or advertising professional who’s concerned about climate change? You have more power than you might think. As I consider my goals for the new decade, it’s impossible for me to ignore that huge parts of my country are on fire, and have been for months now. Capital cities are […]
Blog Image

Work in comms? Here’s an easy way to help tackle the climate crisis.

  • Posted by commsdeclare
  • On
  • 0
  • 1 likes
by Belinda Noble There is a pandemic and our lives have changed. Many of us are experiencing hardship, anxiety and sickness. But the pandemic and its economic consequences will fade. Human-caused global warming, however, will outlast us all. And as the world keeps heating, the fossil fuel lobby is pushing harder than ever. Every crisis […]