Blog Image

Surf Life Saving risks brand damage with Ampol sponsorship

  • Posted by commsdeclare
  • On
  • 0
  • 0 likes
Surf Life Saving Australia (SLSA) proudly showed off their major sponsor Ampol in their latest online ad. The ad shows two members in a surf patrol ATV driving along a beach in morning light. In comes the Ampol logo and a friendly voice saying “Ampol – Australia’s own”. The ad was posted to Facebook, but […]

How to avoid greenwashing hydrogen

  • Posted by commsdeclare
  • On
  • 0
  • 0 likes
A quiet push is underway to label hydrogen made with coal or gas as ‘clean’ or ‘renewable’. Hydrogen can be made with renewables, with oxygen the only by-product. Or it can be made with coal or gas, along with promises to store the resulting carbon dioxide. There are numerous efforts here and overseas to standardise […]

Why fossil fuels are the new tobacco

  • Posted by commsdeclare
  • On
  • 0
  • 0 likes
Smoking kills thousands of Australians every year and is our leading cause of preventable deaths. Because of that, cigarette advertising and sponsorship is banned in Australia. You can’t even display cigarette packs in shops. But coal, oil and gas are also highly toxic substances that are affecting our health, our environment and climate. They are […]

The damaging reverberations of awards for Fossil fuel ads

  • Posted by Belinda Noble
  • On
  • 0
  • 0 likes
The Australian Marketing Institute last year awarded a campaign for Insights Driven Marketing. That campaign, by JWS Research, succeeded in improving the net favourability of mining – moving it from +29 up to +35 in both men and women, across all age groups and across party lines. JWS research also boasted that opposition to mining was […]

Letter to Awards Organisers

  • Posted by commsdeclare
  • On
  • 0
  • 1 likes
RE: PETITION TO END AWARDS FOR FOSSIL FUEL ADS Your awards set the benchmark for excellence in the creative industries – the same industries that shape opinion of the biggest threat we face – climate breakdown. The planet could reach 1.5 degrees average warming on pre-industrial levels by 2024. At that time, we will see […]

Edelman flips on fossils

  • Posted by commsdeclare
  • On
  • 0
  • 0 likes
The global PR firm has a long history with fossil fuels. But in 2015 it promised to change its ways after its support of climate deniers damaged its reputation and threatened the bottom line. Now the company has quietly flipped – as demonstrated by a change to its website. BEFORE AFTER You will notice the new title replaces […]

Gas is not clean (letter in the Australian newspaper)

  • Posted by commsdeclare
  • On
  • 0
  • 0 likes
Nick Cater’s article‘Turn off the bleating hot-air-mob – time to turn up the gas’ (25 Sep) makes the proposition; ‘Whichever way you look at it, natural gas is preferable to coal.’  Fossil gas is mainly methane and, over 20 years, it traps 86 times more heat in the atmosphere than carbon dioxide. Its potency as a greenhouse gas […]

Open letter to communications industry bodies of Australia

  • Posted by Cally Jackson
  • On
  • 0
  • 0 likes
Dear Public Relations Institute of Australia; International Association of Business Communicators, Australia; Association of National Advertisers; Association for Data-driven Marketing and Advertising; and, Media Federation of Australia The communications industries are responsible for promoting and safeguarding clients’ businesses, profits and reputations. We are also integral in shaping narratives around the biggest threat humanity currently faces […]
Blog Image

Guide to best practice climate communications

  • Posted by commsdeclare
  • On
  • 0
  • 0 likes
by Belinda Noble. The science may be clear on global warming but navigating your way through your day-to-day activities as a communicator can be difficult if you want to do the right thing. Much of our economic activities currently rely on fossil fuels in some way.But that doesn’t mean it’s the only way, or the […]
Blog Image

Language in the climate crisis

  • Posted by commsdeclare
  • On
  • 0
  • 1 likes
by Annabelle Lukin, Associate Professor, Linguistics To change collective attitudes to the climate crisis, we have to change people’s language.  This is not easy – most of the time we don’t stop and think about how to say something. We now need a massive conscious effort to change public discourse about global warming. Here’s three things to […]
Blog Image

My Dad was a pilot

  • Posted by commsdeclare
  • On
  • 0
  • 1 likes
by Sandy McDonald My Dad was a pilot. When I was young he flew a plane called a Vickers Viscount with four turbo-prop engines. If I was flying with him, I was allowed to sit in the cockpit for take-off. As soon as the plane was airborne, my Dad, and the First Officer, and Flight […]
Blog Image

How conversations and messaging can help transform the world

  • Posted by commsdeclare
  • On
  • 0
  • 0 likes
Are you a communication, media, marketing or advertising professional who’s concerned about climate change? You have more power than you might think. As I consider my goals for the new decade, it’s impossible for me to ignore that huge parts of my country are on fire, and have been for months now. Capital cities are […]
Blog Image

Work in comms? Here’s an easy way to help tackle the climate crisis.

  • Posted by commsdeclare
  • On
  • 0
  • 1 likes
by Belinda Noble There is a pandemic and our lives have changed. Many of us are experiencing hardship, anxiety and sickness. But the pandemic and its economic consequences will fade. Human-caused global warming, however, will outlast us all. And as the world keeps heating, the fossil fuel lobby is pushing harder than ever. Every crisis […]